What is Broasted Chicken?

"broasted chicken"You know this has happened to you: you’re at a large family dinner/picnic/etc., digging into some of the best chicken you’ve ever tasted.  You ask where the chicken is from and someone says “it’s broasted!”  You nod your head in agreement and exclaim “that’s why it tastes so good” all the while knowing that you have absolutely no idea on this green earth what it means to broast something.  It tastes like fried chicken but sounds like “roasted,” so you immediately envision some kind of frying then baking process.  Nope, not quite.

Broasting is actually a trademarked process using specific equipment only available to commercial users directly from The Broaster Company in Beloit, Wisconsin.  I’m not making this up.  The broasting process itself involves marinating, breading, and “pressure frying” which is designed to cook the chicken faster and in its own juices so that less oil is absorbed, making it a healthier alternative to fried chicken in terms of fat content (and even calories according to the Broaster.com website).  Some people try to broast chicken in their homes using pressure cookers, but true broasting only comes from official commercial outlets.  Other items (potatoes, etc.) can be broasted as well, but chicken is the most popular.

The video below gives a very good demonstration of the pressure frying process of broasting (move ahead to the 1:30 mark).

Now, with school starting and families getting busy, the next time you swing by Chicken Manor for some quick takeout, you can tell your kids all about the broasted chicken as you dig into the juicy carcass.  Just don’t explain it this way:

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Read on:

Broaster.com – The Broaster Advantage

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