Domino’s – changing recipe 49 1/2 years later
Here’s a Dinner Topic you can actually eat while talking about it. Coming up on its 50th anniversary, Domino’s Pizza is acknowledging its last place finishes in several taste tests by completely changing its pizza. That’s right – gone is the nondescript but harmless pie, and in its place is a pizza with more kick. Specifically, provolone has been added, the crust is more buttery with some garlic, and the sauce is completely different, with red pepper and added “kick.”
When someone you know mentions how different their Domino’s tasted the other night, offer them up this info. Personally, my family tried it out the other day. The verdict? Bad idea. The kids were displeased (“too spicy!”) and I wasn’t crazy about the fact that I’m still tasting it two days later. Does it have more taste? Yes, but that isn’t what is necessarily appealing about Domino’s. I don’t have the nutritional information, but the new pizza just tasted unhealthier – greasier, saltier, etc.
Rarely does a single person or a couple order from Domino’s when other local options exist. Domino’s is a place where families order because it’s cheap and it’s “plain” enough that no child should complain. I guarantee that the new recipe will fail to attract new non-families while I predict it will alienate the families looking for a pizza everyone can enjoy.
More important to a company is sales, and Domino’s has succeeded for 50 years. In fact, they are #1 in a recent customer satisfaction index1, so as “bad” as the pizza was, people were accepting it with smiling faces. Heck, I’d rank Domino’s in the lower half of pizzas I eat consistently, but I order from them more often. Not anymore.
Read on:
USAToday.com – Domino’s Pizza delivers change in its core pizza recipe
(image above taken from: http://www.georgeaugustkoch.com/ImageFolder/NoidPin.jpg)
- 2009 survey of consumers of the U.S. largest limited service restaurants, according to the annual American Customer Satisfaction Index™ (ACSI) ↩
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